National and International Business
- In addition to the Austrian home market, SPECTRA also operates internationally and performs multi-country studies all over the world. The institute is responsible for the conception, coordination, analysis and reporting of the studies. SPECTRA commissions local partner institutes for the fieldwork in the different countries.
- Since 1998 SPECTRA has been especially active in Central and Eastern Europe and carries out numerous studies every year in the following countries: Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Russia, Kazakhstan, Macedonia, Serbia, Croatia, Bosnia and Slovenia.
- During the last 15 years SPECTRA has performed more than 80 multi-country studies in a total of 36 different countries on five continents. Because of its broad know-how, the institute is entrusted to carry out research of scope by large companies and corporate groups requiring international studies in the following markets: pharmaceuticals, fast moving consumer goods, durable goods, customer satisfaction, tourism research and advertising research.
