As a full service institute, SPECTRA offers solutions for the following marketing problems

• Concept tests: prospects and potential for new products
• Packaging tests: investigate the impact of packaging
• Taste tests: investigate the acceptance of new formulations / recipes
• Success checks: investigate the success of activities performed and measures taken
• Media measurements: TV, radio, print
• Studies of values: illustrate the values and attitudes of consumers / customers in relation to types of behaviour
• Studies of consumer behaviour: illustrate the types of behaviour of consumers / customers in relation to values and attitudes
• Effectiveness of print ads: illustrates which adverts in the media attract high / low attention